Happiest Outdoors creates trip guides, gear guides and highlight lists that take the guesswork out of planning your first or tenth backpacking trip, and thus makes spending time outside more fun. The articles are well researched, and written for people who want to get the most out of their time outdoors.

There are new outdoor and adventure website starting up every week, in addition to the already saturated market of existing blogs. The goal was to create a visual identity that would make Happiest Outdoors stand out in a full market and, over time, create brand recognition.